# Irais Salinas

> Brand strategist and art director for luxury hospitality, based in the Riviera Maya, Mexico. More than ten years turning creative vision into measurable results for hotels, resorts and restaurants. Works in English and Spanish.

## Current role
- Marketing & Communications Manager at Iberostar The Club (members-only vacation club; 23 resorts in Mexico, Aruba, Jamaica, the Dominican Republic and Brazil), since July 2026.
- Leads social media, branding, web content, newsletters, campaigns, special events and Star Life, the members' magazine.
- First 95 days on Instagram (@iberostartheclub, Jul 25 – Oct 27, 2026, vs. the previous 95 days, source Metricool): 3.7x more views, 6x more new followers, 4x more content published.

## Selected work
- Iberostar The Club: 2026 rebrand (brand strategy and voice book: architecture, three-voice system, word bank, typography, member-level colors, photo direction, sub-brands), social media strategy across five countries, Star Life magazine (logo, editorial direction, digital edition), and The Club Explorer, a members' app with an interactive resort map, walking routes, menus, spa, golf and daily activities (in development, concept and product direction by Irais).
- Autor, Conrad Tulum: visual concept and content for a two-Michelin-star restaurant, including the AAA Five Diamond announcement.
- Conrad Tulum Riviera Maya: art direction and social media for ultra-luxury travelers from the US and Europe.
- Hilton Tulum All-Inclusive: content strategy for premium US families.
- Hotel websites: art direction and copy for selected pages of the Conrad Tulum and Hilton Tulum websites.
- Has grown brand visibility by 40% through multi-channel campaigns.

## Expertise
Brand strategy and positioning, art and creative direction, photo and video production, social media and content strategy, email marketing, paid media (Google Ads, Meta), SEO, PR and influencer relations, editorial design, web design, special events.

## Contact
- Email: irais.sm@gmail.com
- LinkedIn: https://www.linkedin.com/in/leparadisdekia/
- Instagram: https://www.instagram.com/leparadisdekia/
- Portfolio: https://iraissalinas.com/